LifeSketch.co | Week 3 Case Studies
LifeSketch.co  |  Job Search Accelerator
Week 3 Case Studies – Know Your Customer
TARGET Module  ·  Three Avatars  ·  Sticks · Nikki · Oliver
Participant Examples
How to use this document: Throughout Week 3, we follow three professionals as they shift from a scattered, reactive job search to a clear, strategic, customer-centered approach. Each avatar represents a different industry, career stage, and motivation — but all three are applying the same framework. Watch how the concepts work in their specific situations, then apply the same thinking to your own.
How These Case Studies Are Used This Week
3.1
Job Search Target Format — See their current scattered targets and apply the What / Which / Where / Who framework.
3.2
A-to-Z List — Expand their options: Plan A ideals, B–Y stepping stones and parallel paths, Plan Z stop-gaps.
3.3
Target Employer List — Build tiered lists of 20–30 specific organizations for each avatar's situation.
3.4
Market Analysis — Examine broader industry trends, demand, competition, and market dynamics affecting their targets.
3.5
Needs Assessment — Zoom into specific roles to map qualifications, competencies, and employer requirements.
3.6
Empathy Maps — Create customer-centered maps of their top target organizations' problems and desires.
Avatar 1 of 3
S
Sticks Framer
Framing & Shell Superintendent  ·  48 years old  ·  Denver Metro
12 Years in Role Residential Construction Physically Burned Out Transition to Office/PM
From Burning Out to Retirement Transition. Sticks has spent 12 years running framing crews on large residential developments — he's the guy builders call when a project falls behind. But 60–70 hour weeks, 15–20k daily steps across muddy job sites, and deteriorating knees and back have reached a breaking point. He still loves building. He doesn't love what it's doing to his body.
Why He's Making This Move

After 12 years as the person everyone calls when a project is behind schedule, Sticks is respected — but exhausted. The constant pressure of managing crews, handling builder demands, and dealing with unreliable subs has compounded with the physical toll of field work. His knees and back are showing it. He loves the craft of building and wants to stay connected to residential construction. He just needs a role that doesn't require him to walk 4 miles a day in steel-toed boots across frozen ground.

Background & Experience
  • 12 years as Framing / Shell Superintendent, Denver metro
  • Manages framing crews on large residential developments and multifamily projects
  • Known for getting projects back on schedule when things go sideways
  • Deep expertise in wood frame construction, sequencing, and site coordination
  • Works daily with builders, GCs, subcontractors, and inspectors
  • 60–70 hour weeks and 15–20k steps/day are the norm
Career Capital – What He Brings
  • Deep construction sequencing knowledge — understands how a job flows from ground up
  • Scheduling and project recovery under pressure
  • Crew management, labor coordination, and subcontractor accountability
  • Field-to-office translation — understands both the physical work and the business side
  • Relationships with builders, GCs, and suppliers throughout Denver metro
  • Reputation for reliability and problem-solving in high-stakes situations
Current Job Search Target (Before Week 3)
WHAT Title / Role Framing Superintendent / Shell Superintendent — the same role he's been doing for 12 years
WHICH Field / Industry Residential Construction (Wood Frame / Multifamily) — narrowly focused, no alternatives considered
WHERE Location / Env. Denver Metro, on-site field work, outdoor/physical environment — exactly what he wants to escape
WHO Employer / Customer Homebuilders and General Contractors — reactive, applying to whatever posts on Indeed
The Problem — Why This Search Isn't Working

Sticks is searching for the exact role he's trying to get away from. His target is too narrow (only field superintendent roles), too physical (same environment causing the burnout), and has no adjacent targets identified. He has enormous transferable value — scheduling, coordination, construction knowledge, builder relationships — but he's never mapped those skills to roles that don't require him to be on a job site every day. Week 3 will open his search to construction project management, estimating, owner's rep roles, construction consulting, and inspection/code compliance — roles that value his expertise without the physical toll.

Avatar 2 of 3
N
Nikki Nurse
BSN Registered Nurse, Med-Surg  ·  34 years old  ·  Denver
8 Years Clinical Experience Acute Care Hospital Emotionally Burned Out Transition to Public Health
From Bedside Burnout to Sustainable Public Health. Nikki went into nursing to help people — and she has, for 8 years, across 12-hour shifts on a medical-surgical floor. But the rotating crises, staffing shortages, emotional weight, and physical exhaustion have accumulated into full burnout. She knows her clinical knowledge is valuable. She wants to keep using it — just not like this.
Why She's Making This Move

Nikki still cares deeply about patient outcomes — that hasn't changed. What's changed is her capacity to sustain the pace of bedside care. The systemic staffing shortages, the emotional trauma of repeated patient crises, the rotating schedule disrupting sleep and relationships — it's all compounded. She's not leaving healthcare. She's leaving a specific delivery model that isn't sustainable for her. She wants to apply her clinical expertise in a setting where she can be strategic, preventive, or educational rather than reactive.

Background & Experience
  • 8 years as a BSN-RN on a medical-surgical floor at a major Denver hospital
  • Manages complex patient loads across acuity levels — cardiac, post-surgical, respiratory
  • Experienced in patient education, care coordination, and discharge planning
  • Works with physicians, specialists, case managers, and social workers daily
  • Strong documentation and EHR proficiency
  • 12-hour rotating shifts — days, nights, weekends, and holidays
Career Capital – What She Brings
  • Clinical knowledge applicable across preventive and population health settings
  • Patient education and health literacy communication
  • Care coordination and case management skills
  • Strong systems thinking and protocol adherence under pressure
  • Data documentation, chart review, and clinical decision-making
  • Empathy, trauma-informed communication, and de-escalation
Current Job Search Target (Before Week 3)
WHAT Title / Role Registered Nurse (Bedside / Med-Surg) — searching within the role she's burning out in
WHICH Field / Industry Acute Care Hospital Nursing — same setting, same emotional toll, different hospital name
WHERE Location / Env. Denver hospitals, 12-hour shifts, high-intensity clinical setting — the environment she wants to leave
WHO Employer / Customer Hospital Systems (Large Health Networks) — applying to the same type of employers
The Problem — Why This Search Isn't Working

Nikki is job searching within the exact system causing her burnout — just at a different address. Her target has no expansion, no reframe, and no acknowledgment of what she actually wants: a role that uses her clinical knowledge sustainably. She hasn't mapped her skills to adjacent spaces that could absorb her expertise: public health departments, corporate wellness programs, insurance and utilization review, health education nonprofits, case management agencies, or health tech companies. Week 3 will help her identify a completely different employer landscape that genuinely needs what she has to offer — without the 12-hour shifts.

Avatar 3 of 3
O
Oliver Occupational Therapist
OT, Master's Degree  ·  36 years old  ·  Denver Public Schools
7 Years School-Based OT K-12 / Pediatric OT High-Performance Sports Dream NFL Target
NFL or Bust. Oliver is a skilled, credentialed OT who has spent 7 years serving kids in Denver public schools. He's good at the work — but his real passion has always been high-performance athletics, especially football. His long-term goal is the NFL. He knows it won't happen overnight. What he needs is a clear strategic path — with the right certifications, the right stepping stones, and the right employer targets at each stage.
Why He's Making This Move

Oliver isn't burned out — he's misaligned. He cares about the students he serves, but his heart has always been in high-performance sports. He spends his evenings reading about sports medicine, performance optimization, and athletic injury recovery. He knows the NFL is his destination but isn't sure how to get from a school-based pediatric OT role to a professional sports organization. Week 3 is about building his strategic map: identifying the stepping stones, certifications, and employer targets that can get him there over the next 3–5 years.

Background & Experience
  • 7 years as a school-based Occupational Therapist, Denver Public Schools
  • Master's degree in Occupational Therapy
  • Specializes in developmental delays, fine motor challenges, and sensory processing
  • Creates and implements individualized education plans (IEPs) and therapy protocols
  • Works collaboratively with teachers, parents, and school administrators
  • Strong foundation in assessment, evaluation, and progress documentation
Career Capital – What He Brings
  • OT clinical expertise transferable to sport-specific rehabilitation and performance
  • Motor function, movement assessment, and neuromuscular development knowledge
  • Systematic, protocol-driven approach to individual progress
  • Strong interpersonal communication and coaching ability
  • Experience with performance documentation and measurable outcome tracking
  • Genuine passion for football and athletic performance — a credibility differentiator
Current Job Search Target (Before Week 3)
WHAT Title / Role Occupational Therapist — the same title, same setting, no movement toward sports
WHICH Field / Industry K-12 Education / Pediatric Therapy — the school system, not the sports world he wants
WHERE Location / Env. Denver Public Schools, school setting, daytime hours — comfortable but not directional
WHO Employer / Customer School Districts — no connection to sports organizations, athletic training, or performance medicine
The Problem — Why This Search Isn't Working

Oliver isn't applying for what he actually wants. His current search keeps him in schools because that's what he knows — but it doesn't move him one step closer to the NFL. He has no employer target list in the sports world, no certifications in sports OT or athletic training, and no plan for the stepping stones between where he is and where he wants to be. Week 3 will help him build a strategic, tiered target map: from university athletic departments and sports performance clinics to college football programs and — eventually — NFL training staffs. The path exists. He just hasn't mapped it yet.

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