Search | Case Studies
Three people, three searches, three completely different mixes of the same three plays. There's no universal formula — there's your formula. Here's what that looks like.
Fishing earns real weight here — government and public-health roles genuinely get posted on county/state portals, so the visible market isn't a dead end for her the way it is for most. But she's pivoting from bedside, and her résumé reads "telemetry," not "population health" — so every application has to be backed by Hunting (info interviews that teach her the language and surface referrals) and Farming (a LinkedIn identity that says "public health," not "med-surg").
Applies to county/state health-department postings and "community health educator" roles — reframing bedside language: discharge teaching → health education; charting → outcomes tracking; rapport → community engagement.
Info interviews with public-health nurses who made the same jump — learning the vocabulary, asking what hiring managers look for, whether CHES matters, and who else to talk to.
Rewrites her LinkedIn headline to "RN · Public Health & Community Education," connects with public-health professionals, and engages on prevention topics so she's findable in the field she's entering.
- Apply to 5 public-health / community-health postings (reframed résumé)
- Send 3 info-interview asks to public-health nurses
- Finish the LinkedIn reframe; connect with 5 public-health pros
| Strategy | Company | Role / Purpose | Status |
|---|---|---|---|
| Hunting | County Public Health | PH Nurse — info interview | Following Up |
| Fishing | Community Health Center | Community Health Educator | Applied |
| Farming | Reframe + connect | Nurture |
Fishing is dialed way down on purpose. It's exactly where he's spent four months failing — and cold silence feeds his rejection sensitivity. The outdoor world hires through who-you-know and seasonal-staff pipelines, so he leans hard into Hunting (and he already has warm leads — camp and REI people) and Farming (becoming a known face in the Denver outdoor community). A few targeted applications, capped, so Fishing can't become doom-scrolling.
A small, capped number of targeted apps to parks-&-rec and YMCA postings — translating camp/REI work: "led experiential learning for 30+ youth," "outdoor program delivery & safety."
Coffee chats with parks-&-rec coordinators and outdoor-ed directors, starting with warm camp/REI contacts. "How did you get into this?" turns into referrals and seasonal-to-permanent leads.
Shows up — REI events, the climbing gym, gear shops — and reconnects with the camp network. Builds a simple LinkedIn presence around youth development so he's a name people know.
- 4 info-interview / coffee-chat asks to outdoor pros
- Reconnect with 3 camp or REI contacts (warm leads)
- 2 targeted applications — maximum, no doom-scrolling
| Strategy | Company | Role / Purpose | Status |
|---|---|---|---|
| Hunting | YMCA | Youth Program Coord — coffee chat | Booked |
| Farming | REI / outdoor community | Reconnect + show up | Nurture |
| Fishing | County Parks & Rec | Recreation Specialist | Applied |
His problem was never the strategy — it's that he's spent four months preparing and sent eight applications. So his mix is built to force visible action. Hunting leads, because info interviews teach PM faster than another course and surface referrals a pivoter needs. Farming is heavy on recruiters — at his level and technical niche, agency recruiters who place Technical PMs are genuinely worth it. Fishing stays targeted and small. The loudest lesson for Booker isn't a play — it's the Executive role: run the week, ship the reps.
Targeted Technical-PM and PM apps at EdTech/HealthTech — reframing engineering as product: requirements gathering → product requirements; cross-functional tech lead → cross-functional delivery; systems thinking → product strategy.
Info interviews with PMs at EdTech (Khan Academy, Coursera, Duolingo) to learn the language and earn referrals — plus position proposals that pitch "an engineer who can own technical products."
LinkedIn reframe to "Systems Engineer → Product Manager," engages in Product communities, and gets onto the radar of recruiters who place Technical PMs.
- 4 info-interview asks to PMs in EdTech / Product
- 5 targeted applications — more this week than his last four months
- Reach 2 recruiters who place Technical PMs
| Strategy | Company | Role / Purpose | Status |
|---|---|---|---|
| Hunting | Khan Academy | PM — info-interview ask | Reached Out |
| Fishing | EdTech SaaS | Technical Product Manager | Applied |
| Farming | Recruiter (Tech PM niche) | Get into database | Nurture |

