JSA One-Page Personal Marketing Plan — LifeSketch Coaching
LifeSketch · Job Search Accelerator

Your One-Page Personal Marketing Plan

The sheet that runs your whole search — and keeps you aimed at work that actually fits, not just work that looks good on paper.

Saved in this browser

This is your direction sheet. It pulls your strongest inputs — your targeting and your offer — onto one page, and adds the piece that keeps a search alive: why this direction actually matters to you, and what would burn you out.

Why one page? This is your direction and sustainability filter — not your weekly to-do list. The channel mix and calendar come later, once you're executing your search. What lives here is the stuff you should be able to see in five seconds before you say yes to anything.

How to use this

  1. See it finished first. Open a completed example below so you know what "done" looks like.
  2. Fill in your sheet. Each section keeps it short — tap "Stuck?" if you want deeper prompts.
  3. Stop when it fits on one page. This is a direction sheet, not an essay.
  4. One page per plan. Plan A and Plan B each get their own sheet.
See it finished first
A completed plan
Marcus — pivoting from hospitality into beverage/foodservice sales
Your turn — the one-page artifact
Personal Marketing PlanKeep it to one page

Target Profile

who I serve

Your brain will tell you that narrowing means closing doors. It's the opposite — a vague target is the one nobody answers. Pick a lane here; the other lanes get their own sheet.

  • What keeps this kind of employer up at night?
  • What does it cost them to leave this problem unsolved?
  • What have they probably already tried that didn't work?
  • What would make a hiring manager think "finally — someone who gets it"?

My Offer

what I bring

If stating your value feels like bragging, you're probably doing it right. Under-claiming feels safe but reads as "forgettable." You're not exaggerating — you're finally being clear enough to be chosen.

Use this shape: "I helped [who] achieve [result] by [how]."e.g. "Drove top-20% sales by upselling 50+ specialty cocktails a shift across 8 years behind the bar."
  • What did you make better, faster, cheaper, or smoother? Put a number on it if you can.
  • What would a former boss or coworker say you're great at?
  • What problem did people always come to you to solve?
  • What are you quietly proud of that never made it onto a resume?
AI Prompt Tighten your value proposition optional · ▸

AI doesn't decide your value — you do. Use it only to compress a sentence you've already drafted.

  1. Your move first: write your value proposition however messy, and note the 2–3 things that matter most.
  2. The prompt:
    "Here's my draft value proposition: [paste]. The most important elements are [X, Y, Z]. Rewrite it as one clear sentence in plain, confident language — no buzzwords, no fluff. Give me 3 options."
  3. Your move: pick the one that sounds like you and edit it so it does.

Motivation & Fit

why it lasts

Tempted to skip this because it feels "soft"? Don't. This is the section that stops you from accepting a job your gut already knows will drain you. Two honest lines here save you months later.

  • What work makes you lose track of time?
  • When were you most engaged in a past role — what were you actually doing?
  • What drained you so badly you dreaded Mondays? Name it plainly.
  • A year into the right job, what would make you say "that was the right call"?
My motivation, in one lineFill in the three fields above and your one-line motivation summary builds itself here.

My Decision Filter

the gate

When you're worn down, everything starts to look like "maybe" and you say yes to things that cost you. Write the gate now, while you're clear — so tired-you doesn't have to decide.

Print this and keep it visible while you work this week.
Job Search Accelerator

Proprietary to LifeSketch LLC. Intended for the personal use of LifeSketch LLC clients and program participants. Duplication or distribution for commercial purposes is strictly prohibited.