JSA One-Page Personal Marketing Plan — LifeSketch Coaching
LifeSketch.co · Job Search Accelerator

Your One-Page Personal Marketing Plan

One sheet that runs your whole search — and keeps you aimed at work that actually fits, not just work that looks good on paper.

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This plan pulls together the work you've already done — who you're targeting (Week 3) and the value you offer (Week 4) — and adds the piece that keeps a search sustainable: why this direction actually matters to you. It's not new work. It's the moment your strategy and your motivation live on one page.

Why one page? A plan you have to dig for is a plan you won't use. One page means you see your whole direction in five seconds, decide fast, and stop second-guessing.

The big idea: Every employer has a problem — a gap between where they are and where they want to be. Your search is showing the right employers that you're the bridge across that gap. But the best bridge is one you can stand on for the long haul — so this sheet also names the work that fuels you and the work that would burn you out.

How to use this

  1. See it finished first. Open a completed example below so you know what "done" looks like.
  2. Fill in your sheet. Each section tells you where to pull the answer from — and offers deeper prompts if you want them.
  3. Stop when it fits on one page. This is a direction sheet, not an essay. Short is the point.
  4. One page per plan. Got a Plan A and a Plan B? Make a separate sheet for each.
See it finished first
A completed plan
Marcus — pivoting from hospitality into beverage/foodservice sales
Your turn — the one-page artifact
Personal Marketing PlanKeep it to one page

Target Profile

from Week 3

It's tempting to stay vague so you "keep your options open." But vague is exactly what gets ignored. Narrowing on purpose is what makes an employer feel like you're talking to them.

  • What keeps this kind of employer up at night?
  • What does it cost them to leave this problem unsolved?
  • What have they probably already tried that didn't work?
  • What would make a hiring manager think "finally — someone who gets it"?

My Offer

from Week 4

If writing your own value makes you cringe, that's normal — it can feel like bragging. It isn't. It's clarity. An employer can't choose you if they can't see you.

  • What did you make better, faster, cheaper, or smoother? Put a number on it if you can.
  • What would a former boss or coworker say you're great at?
  • What problem did people always come to you to solve?
  • What are you quietly proud of that never made it onto a resume?
AI Prompt Tighten your value proposition optional · ▸

AI doesn't decide your value — you do. Use it only to compress a sentence you've already drafted.

  1. Your move first: write your value proposition however messy, and note the 2–3 things that matter most.
  2. The prompt:
    "Here's my draft value proposition: [paste]. The most important elements are [X, Y, Z]. Rewrite it as one clear sentence in plain, confident language — no buzzwords, no fluff. Give me 3 options."
  3. Your move: pick the one that sounds like you and edit it so it does.

Motivation & Fit

why this lasts

You're allowed to want work that doesn't drain you. Naming what would burn you out isn't being picky — it's how you stay in the game long enough to win it. This is the section that keeps you from landing a job you'll want to quit in four months.

  • What work makes you lose track of time?
  • When were you most engaged in a past role — what were you actually doing?
  • What drained you so badly you dreaded Mondays? Name it plainly.
  • A year into the right job, what would make you say "that was the right call"?

My Decision Filter

the gate

When you're discouraged, every posting starts to look like "maybe." This is the gate that says no for you — so you're not making decisions while exhausted. Write questions that protect what you named above.

How this connects to the rest of Week 6

  • Your value proposition & proof points feed straight into your Brand / Voice Profile (6.2) and your resumes (6.3, 6.4).
  • Your target profile drives how you build and tailor those resumes.
  • Your Motivation & Fit decides which A–Z plans are actually worth pursuing — and keeps your search sustainable.
  • Your decision filter guides every yes/no as you start reaching out.
  • Your weekly rhythm and channel mix come together later in your Launch Plan (6.7) — this sheet sets the direction; launch sets the pace.
Job Search Accelerator

This material is proprietary to LifeSketch LLC. It is intended for the personal use of LifeSketch LLC clients and program participants. Duplication or distribution for commercial purposes is strictly prohibited.