JSA Brand & Voice Profile — LifeSketch Coaching
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Your Brand & Voice Profile

The way you sound, captured once and used everywhere. Define it here, then carry it into every resume, letter, profile, and message you write this week.

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In Week 4 you figured out your career capital — what you actually offer. This lesson is about the wrapper. Career capital is what's in the jar; your brand is what makes someone reach up and pull it off the shelf.

Branding isn't your ego, your favorite color, or your life story. It's three simple, consistent things: a core message people remember, a voice that sounds like you, and proof that backs it up. Get those right and you build the thing every employer decision runs on: Know, Like, Trust.

Why this matters now: the market is flooded with generic, AI-sounding sameness. Your voice is the one thing nobody can copy. The brand you build here belongs to you — not to any one employer — and you carry it for the rest of your career.

How to use this

  1. See it finished first. Open a completed example below.
  2. Build your three pieces: core message, voice, proof points.
  3. Your Voice Profile assembles itself at the bottom as you type. Copy it and keep it handy.
  4. Reuse it all week. Whenever you draft anything — including with AI — your voice and proof are ready to go.
See it finished first
A completed profile
Marcus — hospitality into beverage/foodservice sales
Your turn — build your profile
Brand & Voice ProfileOne message · one voice · real proof

Core Message

what I stand for

One memorable line that captures the value you bring. Fill the blanks and watch it assemble.

As a I help with to
Your core message will appear here as you fill in the blanks.

Professional Voice

how I sound

Pick 3–4 words that describe how you want to come across. Tap to choose — or add your own.

Choose up to 4.

Proof Points

show, don't tell

3–5 pieces of evidence that back up your message. Formula: "I helped [who] achieve [result] by [how]" — or "I bring [strength], shown by [example]." These become your resume bullets, letter evidence, and LinkedIn content.

AI Prompt Turn a raw accomplishment into a proof point optional · ▸

You supply the facts; AI just shapes the sentence. It should never invent an achievement.

  1. Your move first: jot the raw facts — what you did, who it helped, any number you remember.
  2. The prompt:
    "Here are the facts of something I did: [paste]. Turn it into one proof point using the format 'I helped [who] achieve [result] by [how].' Keep it concrete and don't add anything I didn't tell you. Give me 2 versions."
  3. Your move: keep the one that's true and sounds like you. Trim any word you wouldn't say out loud.

Your Voice Profile

paste into AI

This assembles from everything above. It's your standing instruction — paste it in before you ask AI to draft anything, so what comes back sounds like you, not like a robot.

My Voice Profile

Tip: paste this plus the proof points relevant to the job. AI shapes — you decide.

How this connects to the rest of Week 6

  • Your proof points become bullets in your Master Resume (6.3) and evidence in your cover letters (6.5).
  • Your core message shapes your LinkedIn headline & About (6.6).
  • Your Voice Profile is the instruction you paste into AI whenever you draft — in 6.4, 6.5, and 6.6.
  • In 6.7, you'll check that every asset sounds like this one voice.
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