The Fishing Guide
Targeted online applications that actually get seen — and a system that makes tailoring fast.
Fishing is your baseline, not your main play. A generic application lands an interview maybe 2–3% of the time — you're one fish in a crowded pond. The fix isn't casting more lines; it's casting smarter ones. Tailor to the catch you want, and the same effort starts to pay. You win on quality, not volume.
The Protocol · 7 S's
One clean pass that turns a generic application into a targeted, professional one — without burning a whole day.
The 3-Résumé System
"Tailor every application" sounds exhausting until you build once and adapt fast. Three layers, and you only ever tweak the top one.
Master
Everything you've ever done — every role, win, skill, and number. You never send this. It's your library to pull from.
Niche
One near-ready résumé per role-family (e.g., "Program Manager"). Built from the Master, 80% there for any job in that lane.
Targeted
The Niche, tuned to one posting in minutes — its keywords, its priorities. This is the only one you tailor each time.
Why it works: the hard writing happens once (Master → Niche). After that, each application is a quick tune, not a rewrite — which is what makes "one tailored résumé per job" survivable.
The Tailoring Tool
Paste a job posting. Pull out its real keywords. Match each one to your proof. You'll walk away with a tailoring brief to build your Targeted résumé and letter from.
For each keyword you kept, write the proof that you have it — a bullet, a number, a project. Tick the box once it's in your Targeted résumé.
| Keyword | Your evidence (a résumé bullet that proves it) | In résumé |
|---|
Your Search Channels
Don't live on one job board. Spread your line across the spots where your roles actually surface.
Log Every Cast
An application you don't track is an application you'll forget to follow up on — and follow-up is half the ROI.
Every submission becomes one row in your Job Search Tracker (Strategy = Fishing) with a Follow-Up By date. When that date turns orange, the Communicator sends the nudge. Nothing sinks to the bottom of the pond.