Empathy Map: Problems & Desires — LifeSketch
LifeSketch Coaching

Empathy Map: Problems & Desires

Every hire solves a problem. What's theirs?

1One map per path. Build a map for each vehicle you're pursuing — the tabs keep them separate so the research stays clean.
2Fill it from evidence, not imagination. Postings, LinkedIn, industry writing, and real conversations. Mark what you inferred.
3Land the one-sentence want. Everything you build next gets aimed at that sentence.
What this tool is

The customer file. Businesses build these before they sell anything — a portrait of the person on the other side of the transaction: what they say, what they're actually thinking, what their week is really like, and what they're afraid of repeating. You're not guessing at what to say about yourself. You're learning what they need, so your value can speak their language.

Pull from: Targeted Employer List Market Analysis Snapshot Needs Assessment Job postings & real conversations
You're done when

Your primary path has all four quadrants filled from real sources, problems and desires named, and — the one that matters — a single honest sentence saying what this employer wants more than anything right now. One map done properly beats four done from imagination. If you only get one, make it Plan A.

You can't sell to someone you don't understand.

Build one map per path you're pursuing, sourced from postings, industry writing, and real conversations rather than assumptions. Revisit each map as research comes in — it gets sharper every time you talk to someone who actually does this work. The one-sentence want is what everything you build next gets aimed at. Your entries save automatically on this device.

LifeSketch LLC · lifesketch.co · Proprietary — for personal client use only.

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